An opt-in list can be crucial to any site or internet-based company. Even for a small venture such as a niche profit site, an opt-in list can make a world of difference and add extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is, without an opt-in list?
An opt-in list allows a company to market their wares and site via an e-mail, with an opt-in list, a site, and a subscriber consent to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available on your site as well as whatever is coming out.
And because there is mutual consent between the two parties, any mail sent to the list is not considered spam mail. Many successfully read promotional materials such as catalogs, newsletters, and such are sent because the subscribers themselves have signed up for them, meaning they want to be sent those items.
Building a list is crucial; only a tiny percentage subscribes to an opt-in list. Many people find promotional mails annoying, but you will see your list build up and grow if you provide a good newsletter or promotional material. You can also achieve this by having good content on your site. If people like what they see and read on your site, they surely want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer, if you will.
But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used, though. It would be good to first build a successful list with many subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.
1) Place advertisements. Many corporations will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea, so rather than doing that, many companies would instead place ads with lists that have a vast subscriber base. Your newsletter could be identified with many ads, and each one spells money.
2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here, other companies will provide links and brief descriptions of their products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you—this P4P or pay for performance.
3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buy from them, the more earnings you get.
4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles, and photos of the product in your newsletter. There will be those who will buy from you, and when that happens, you can order the product from the other site and sell it to your buyer.
5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to learn about a specific topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.
6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list, the more people will click on your links and affiliate links and increase your advertisement rates.
7) Subscribers are willing to pay for information if they know it can be trusted and relied upon. Use your list to get more and more people to subscribe to you and browse your site. Lastly, you can use your list to earn money by making them your partners. This will be the bloodline of your growth and growth.
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